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Cold chain logistics is the backbone of fresh fish distribution. Without it, it is impossible to meet HORECA or export standards. Cold chain logistics is not just about storage and distribution technology—it is a business strategy, a quality guarantee for consumers, and a sustainability solution for the fisheries industry.

The Indonesian fishing industry must focus on product innovation and strengthening the cold chain in order to meet export standards. Indonesia has enormous potential to become a major global exporter, thanks to its abundant fishery resources.

The MBG program is not only a social initiative but also an economic opportunity. The fisheries industry can become the backbone of affordable, nutritious protein supply that supports the success of MBG. With a strengthened fish distribution chain, the program will not only improve the health of younger generations but also boost the welfare of fishermen and local fish suppliers.

The HORECA industry (Hotel, Restaurant, and Catering) is a major market segment that relies heavily on the supply of fresh fish and high-quality seafood products. From premium seafood menus in restaurants to large-scale catering services, the quality of fish supply plays a key role in ensuring customer satisfaction. This article explores the close relationship between HORECA and the fisheries sector, as well as the business opportunities available for fish suppliers looking to enter the premium market.

Have you ever wondered about the journey of your seafood, from the vast Indonesian seas to your plate? At Nalayan, we're not just a company; we're a movement dedicated to revolutionizing this journey.